Understanding Botnets for Advertisers I Anura

It’s time to talk about botnets.

You might be familiar with these legions of zombie devices set out to mimic human interactions on ads. What might seem like a mere annoyance in the grand scheme of the internet can wreak major havoc on your advertising campaigns.

Botnets are stealing more than just your time and resources. They also erode the trust and efficacy that digital advertising relies on.

1. What is a Botnet?

A botnet, in its simplest form, is a network of interconnected devices that have fallen victim to malware infections. This is why they’re compared to zombies; they essentially become obedient pawns in the hands of cybercriminals.

The devices that make up this network can span from personal computers and smartphones to IoT devices like smart fridges or security cameras. These devices are typically compromised and controlled without the owners even knowing it.

The infected devices can then be commanded by their master to carry out malicious attacks on a large scale.

Types of Botnets

Botnets can vary greatly in size and sophistication. They are usually categorized by the types of attacks they are designed to perform. Some common types include:

• DDoS Botnets are used to conduct Distributed Denial of Service (DDoS) attacks. They flood a target with massive amounts of traffic to overwhelm its infrastructure, causing it to crash or become inaccessible.

• Spamming Bots, as the name suggests, are used to send large volumes of unsolicited emails. This spam might be part of a larger scam or an attempt to spread malware.

• Financial Bots are designed to steal financial information from infected hosts.

• Ad Fraud Botnets are particularly relevant to advertisers. They fake web traffic to generate fraudulent ad clicks, resulting in financial losses for advertisers by draining their budgets on views or clicks that have no potential for conversion.

2. How do Botnets Work?

Botnets are becoming increasingly more sophisticated. Today, it’s not uncommon to see them use to-peer (P2P) communication. This advancement allows bots to operate without a single point of failure, so it’s harder to dismantle them.

Cybercriminals use a variety of social engineering techniques to spread botnet malware. They might also exploit software vulnerabilities to infect devices.

3. Who is at Risk for Botnets?

A better question would be, who isn’t at risk?

As we’ve shared before, almost 50% of internet traffic comes from non-human sources. An estimated one-third of all traffic is predicted to be bad bots.

Bots are a universal threat and can impact any individual or industry. Some botnet operations even pose risks to national security.

Advertisers, in particular, are uniquely vulnerable…

4. How Do Botnets Impact Ad Performance?

By our estimates, ad fraud costs businesses up to $140 billion annually. A good portion of this can be directly attributed to bots. Here are a few more ways these bot networks can impact ad performance.

1. Ad Fraud: One of the primary risks for advertisers is ad fraud, where botnets simulate fake clicks and traffic to drain advertising budgets. This causes financial losses and skews analytics, leading to poor campaign decisions based on inaccurate data.

2. Reputation Damage: When ads end up being displayed on malicious sites through retargeting or misdirected traffic, it can harm a brand’s reputation. Visitors might associate your brand with undesirable or harmful content.

3. Resource Wastage: Botnets can consume bandwidth and server resources. This slows down services and increases operational costs for advertisers who host their content or ads.

5. How Can I Identify Botnet Influence?

Bots rely on being stealthy to carry out malicious actions for as long as possible. It can be very difficult to pinpoint an individual bot within a larger botnet.

That being said, there are some ways to spot a botnet attack. By keeping an eye on traffic patterns, you may be able to uncover the command and control (C&C) infrastructure that coordinates the activities of the botnet.

The most common signs include an unusual increase in outbound network traffic. Similarly, you might notice an abnormally high number of requests from a single device or a group of devices in the network. These are both signs that a device is sending data to a C&C server.

6. How Can I Stop Botnets?

The best way to protect your ads from the impact of botnets is with a dedicated ad fraud solution.

Software updates and firewalls are a good start but are not impenetrable. Ad fraud solutions are meticulously crafted to detect and thwart fraudulent activities within digital advertising, particularly those carried out by botnets.

Experience the power of Anura and discover just how much fraud you have with a free trial!